10 Best Social Media Marketing Strategies for Music
Social media is now more important than ever as the majority of the world’s population are avid users of at least one of these social media channels. This means that social media is an essential tool to promote your music and yourself as an artist.
How to promote music on social media in 2021
There’s no better time than now to learn about social promotion!
Although each platform has its own set of ‘dos’ and don’ts’ there are some general guidelines that can be applied across all platforms to help you get started.
We’ve compiled 10 essential things you can do on social media to grow your audience and get your music heard, as well as boost your online visibility.
With helpful examples in the real-word.
1. Be Authentic
Social media is all about connecting with others. When it comes to your followers, real connections are what count.
Your followers will be more likely to follow you on social media if they feel a genuine connection to you and your music.
To be authentic online, you must have the key
You can post authentic content that your fans will love.
BE AUTHENTIC Industry Case Study
HAIM is a band that shatters online authenticity. Their Instagram collage is made up of images from their childhoods and daily lives. It’s balanced with music-focused content like studio photos, tour posters, clips, etc.
Plus content that directly speaks to what they are as artists.
You can share your personal life with your fans by combining casual and high-production content like HAIM.
KNOW YOUR AUDIENCE. Industry Case Study
Kid Brunswick (one our Ditto’s own!) is an artist that’s tuned in on what his audience wants to see.
His followers are first to learn exclusive opportunities for him to perform, entry requirements and Q&A sessions via his social media.
Kid, an artist still making his name, knows his audience wants engaging content and interaction with him. He gives them exactly that.
TIP: ANALYZE POSTS
Tracking your posts’ performance is another important aspect of knowing your audience. Analyzing how well a particular post performed is crucial to make decisions about future posts and your overall strategy.
You can track the growth and interactions of your posts using third-party tools like Social Blade or Sprout Social.
Other core metrics, such as reach or impressions, can be accessed via your In-App insights. These metrics can vary depending on the platform but they are generally accessed through the settings section of your social profile.
3. Optimise Your Profiles
Your social media profiles should contain:
– Your bio, including a link to the most recent promo, or any other music video, or track, album, tour dates or merch drop.
– A current profile picture that is properly sized (check out our complete guide to social media image size ) for the specific social page.
These two elements are your intro. You want people to see your page and know who you are and what you have to say.
It’s up to you how you do it!
If you have received enough media coverage, you might also consider being verified on Instagram and applying for a Blue tick on Twitter.
OPTIMISE YOU PROFILES: Industry Study
You could go simple like Arlo Parcs. Her Instagram bio includes the name of her new album and a link to her upcoming tour.
You might also want to feature your band’s tagline or links to the individual members’ social pages.
Blink-182 have this done in their Twitter bios, as you’ll see below.
4. Interact with Fans
The next section focuses on making sure your social media marketing strategies include the word “social”.
To be social means engaging in regular, back-and-forth communication with your followers. It doesn’t matter if you reply to a comment or like a post that they have tagged you in. Or reshare a post that they mention you in.
Fans too want to be seen. These small gestures of acknowledgment can make a huge difference, especially for superfans!
Chance the Rapper is an excellent example of how to interact with fans online. You can see how often he interacts and how frequently he does it on his Twitter.
He shares and retweets fan stories about their experiences with his music…
He also invites his fans to vote on polls regarding current events and issues.
Remember that your social media is your first point to contact with your fans. If they have a question about your gig, or about your merchandise, reply directly.
5. Short Form Content Is KING
You should incorporate video virality into your social media strategy.
People love video content and especially fans love to see it from their favorite artists. This trend is evident in TikTok ‘s rise in music marketing over the past years.
Your social media should contain short-form videos of yourself in action. This could be footage of you at a recent show or backstage content.
SHORT FORM CONTENT Industry Case Study
Take a look at the Arctic Monkeys socials This is a great example! You’ll find a wide range of products and services. short-form content From the making of their album cover video
An Exclusive clip From their album feature film…
There are many other benefits. on-stage footage From their tours performances…
6. Drive Awareness across All Platforms
There are so many social media platforms available that you can make use of your exposure to help your followers on another platform.
This can be done by linking all of your social media channels together.
If you are a music promoter on Instagram well, but you don’t have enough followers, you can redirect them to your Twitter account by creating easy access routes to Instagram users.
Including links is the best way to do this, but also and using content from one platform to drive viewers towards another are also good options.
Even the most famous musicians use this trick.
Drake does the same thing. He posts content to Twitter in an attempt to direct his
Find out what your most popular followers are and make clear access routes to them from your other profiles!
7. Smart Tagging
Collaboration with another artist, brand, or event? Tagging will be your friend.
Tags to other accounts are like sending a direct message to their followers. They may end up becoming your followers. You get more visibility, and they get more visibility.
To show her affiliations to specific clothing brands or events, she also uses tags
Smart tagging is a great option when it comes to tagging. It’s possible to use it.
Boast brands (e.g. – Whether you are working with, just sporting, instruments and clothes
Make a shutout at the venue where you are performing – bonus points for independent venues
– Tag other musicians that you are gigging, touring, or collaborating with.
8. Consistency Is Key
Keeping your social media and music professional is another important tip.
This means that consistency should be maintained in all the content shared between your profiles.
It’s a smart idea, for example, to post your tour dates on Twitter and Instagram.
This makes your profiles appear more organized and connected, and it also communicates any major news to the largest audience possible.
9. All Hail the Hashtag
While more well-known artists tend to avoid hash tagging, it can still have great value for emerging artists that are still finding their audience. This is because hashtags allow users to find you and your music even if they don’t follow you.
The hardest part is choosing the hashtags you want to use. There are a few things you should consider when doing this…
– Keep it Relevant:Use hashtags that are descriptive or specific to you or your music.
– Be specific Don’t use hashtags with millions of posts, you won’t be seen. Instead, narrow it down by genre or artist.
Think about location: Use geo-tagging to target local audiences. The importance of location-based searches is huge right now.
If you feel creative, why not create a hashtag-based campaign that will drive engagement from your followers?
Soon, fans took to social media to use the hashtag to try to guess the next reveal. This created that much-needed anticipation for the band’s launch!
10. Live it
live streaming, another huge social media trend that you should be following, is here!
Artists who use tools such as Instagram Live or Facebook Live streams have a stronger and more transparent relationship with their followers.
It’s like a free virtual show for your followers and fans. Even private streaming sessions could be hosted by you, if your fans are invited via your social media.
Live streaming to fans was the only option to partially mimic the absence live music performances during the pandemic. There were a lot of artists who jumped on board!